In today's world, the early risers are celebrated. Nearly everything in this world is structured to suit those who sleep early and wake up wiht the sun. This indoctrination of needing to be an early riser starts as a little kid with our parents harping on us to go to sleep.
It's centuries-old: Ben Franklin famously believed that "early to bed, early to rise" was ideal. This notion of everyone going to sleep early and feeling refresehd in the morning is unfortunately, a fantasy.
As someone who sees the issues of sleep deprivation up close, I can tell you that the rate of inadequate sleep among entreprenuers and top performers is steadily rising. According to 2016 Rand study, inadequate sleep costing the U.S. more than $400 billion in economic losses which are leading to 1.23 million days of lost work annuay.
[출처] Julian Hayes II, Why 'Early to bed, Early to rise' is a myth
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